Lena Vogt
Music Director
Our Story
Born in a garage.
Grown into a
nationwide tour.
Beer and Rock, No Gloss
What We Do
Oktoberfest Rock started in 2019 in a Munich brewery courtyard with 300 people, a PA system borrowed from a friend, and six cases of pale ale. The idea was simple: pair craft beer with the kind of rock music that makes you forget about everything else.
We didn’t plan on it growing. But by 2021 we were in a second city. By 2023, three. The audiences got bigger. The lineups got better. The beer selection expanded from six cases to twelve dedicated brewery partners. What didn’t change: the reason we started.
There are festivals that run on brand deals and sponsorship decks. We run on the belief that good music and good beer make people feel like they belong somewhere. That’s the whole thing. Come and see.
How We Got Here
2019
The Brewery Courtyard
300 people. Six bands. A PA borrowed from a mate. Munich’s first Oktoberfest Rock event.
2021
The First Tour
Two cities, two dates. Berlin joined the run. Sold out in three weeks.
2023
A Third City and the First Headline Sponsor
Hamburg completed the tour. Wolfsbräu came on board. 5,200 total guests across three nights.
2025
A Record Turnout
9,000 guests over the full tour. 12 craft breweries. Record beer sales. The Hamburg finale had an unplanned encore in the rain.
2026
Now: A Three-City Tour
Munich · Berlin · Hamburg. September 18, 19, 20. The biggest lineup yet.
The Team
The people behind the tour.
Max Reiner
Founder, Art Director
Nina Falk
Tour Producer
Tom Brauer
Brewery Curator
From the Floor
What People Say
We played three festivals this year — none of them match the atmosphere at Oktoberfest Rock. The crowd actually listens instead of just waiting for the headliner.
I’ve been to every tour since 2021. Every time it’s new bands, new beers — and the same feeling that you’re among your own people.
As a partner brewery, we see people’s real reaction to new beers on the spot. No bar tasting works quite like that.